Study Shows Women to Focus on Health, Men on Careers in 2013

Mindbloom Life Improvement Pulse Report highlights top actions people took to grow the life they wanted in 2012 and captures both sexes’ top goals and corresponding actions for 2013

Seattle, WA, December 20, 2012 – Mindbloom ( today issued its annual Life Improvement Pulse Report and discovered that men are projecting that their careers followed by relationships and health will be the most important life areas in 2013, while women are projecting it will be their health, followed by careers and relationships.

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With nearly 500 survey responses, the report discovered that men and women vary slightly in ranking their priority of important life areas and also demonstrated similarities and differences in the actions both sexes expect to take to maintain their focus on what they consider important in 2013. The Life Improvement Pulse Report also highlights the top actions people took to grow the life they wanted in 2012, which discovered that what people say they want and what they do to get it are often at odds.


Below are the 2013 forecasts of Mindbloom’s Life Improvement Pulse Report:

What We Say We Want, Differs From Our Actions

In addition to surveying users to discover their 2013 goals, Mindbloom also analyzes millions of life improvement actions taken throughout the year across its interactive health applications, which include the Life Game, Bloom and the new energy tracker JUICE, all of which use similar principles of behavioral science and gaming mechanics to inspire people to live happier and healthier lives. As the season of goal making approaches and New Year’s Resolutions are made, Mindbloom discovered that what people said they wanted in 2012 in last year’s survey results turned out to conflict with daily small actions they took across Mindbloom’s interactive health apps throughout the year to grow the life they want.

“People often get swept up in the New Year’s Resolution hype and that’s a good thing, but it is also important to realize that goals change,” said positive psychology expert and PBS special host of The Happiness Advantage with Shawn Achor who recently partnered with Mindbloom to provide tips to help people get their energy back by using JUICE. “Instead of focusing on goals once a year, it’s a great idea to set mid-year, monthly, weekly and daily resolutions. So, it’s actually reassuring to see that Mindbloom’s users consistently completed more small daily actions aimed at developing healthy habits. Such small steps, taken every day, are ultimately what leads to greater well-being and a better quality of life.”

For example, in last year’s survey men cited their career as their most important life area for 2012, yet when Mindbloom looked into the actions that men took in 2012, it discovered that men placed a higher priority on conducting acts first to improve their relationships, then health, and finally their career. In addition, while men kicked off 2012 with a focus on their careers, they finished the year having checked off more relationship-oriented actions, such as: ‘say I love you,’ ‘schedule a date night,’ ‘check in with my parents’ and ‘give someone a smile.’ Men did place a top priority on taking actions related to their careers, including ‘clean out my email in-box,’ ‘write a to-do list,’ and ‘add a connection to LinkedIn.’ However, they preferred actions for health improvement over their career. The most popular health improvement actions included focusing on things like drinking water, exercising regularly and taking a walk. The least popular life areas men focused completing actions in 2012 was in finances, followed by lifestyle, creativity, and spirituality.

What women said they wanted in last year’s survey and what they did in 2012 were also at odds. In the 2011 survey, Mindbloom found that women said their health was their most important life area, followed by their careers and then relationships. While women closely aligned their actions in 2012 with their designated important life areas when it came to health and careers, actions taken throughout the year related to relationships lost ground to an interest in improving their creativity. To be more creative, women focused on accomplishing acts like trying a new recipe, taking a photo or listening to music. The least popular life areas women focused on completing actions in 2012 was in spirituality, followed by finances, relationships, and lifestyle.

“It’s not surprising that our users’ intentions and actions don’t line up perfectly, as most of us fall into the trap of thinking one thing is most important at the beginning of the year, only to revise our ideas and change our goals as the year unfolds,” said Mindbloom founder, Chris Hewett, a former executive producer for Monolith Productions who is on a mission to make life improvement fun by using gaming mechanics like those he used to help develop such as No One Lives Forever, Tron 2.0, and F.E.A.R.. “By about February and March, reality sets back in and people begin to see what’s really important are the small things we do every day that may seem like insignificant actions, however, most behavior science experts believe that consistently completing tiny positive actions is what builds the foundation for bigger successes.”


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