Mindbloom Upgrades Relationship Life Areas to Inspire Everyone’s Inner Cupid Every Day

New experts, relationship tips, inspirational reminders and thoughtful suggested actions now available for iPhone apps JUICE and Bloom, as well as the Mindbloom Life Game to inspire healthy relationships

Seattle, WA, February 6, 2013 – With Valentine’s Day around the corner, Mindbloom wants to inspire relationships to be celebrated and improved on every day, whether it’s with a partner, parent, child, sibling or friend. To help accomplish this, Mindbloom (www.mindbloom.com) today announced the expansion of its life improvement content for relationships across all its interactive health apps to inspire people with relevant tips, actions and resources. Three new relationship experts have joined Mindbloom’s growing partner network of experts to help create the inspirational content:  John Gray, Ph.D., best-selling relationship author of all-time with 18 books—including The New York Times #1 Best-Selling Book of the last decade, Men Are From Mars, Women Are From Venus; Arielle Ford, love expert, leader in personal growth and contemporary spirituality, and author of current relationship bestseller Wabi Sabi Love; and Dr. Barton Goldsmith, award winning psychotherapist, syndicated columnist of Emotional Fitness and radio host.

Mindbloom’s applications JUICE, Bloom and Life Game, combine the principles of behavioral science and gaming mechanics with the knowledge of notable experts and bestselling authors to make life improvement simple, fun and effective every day. Ford, Goldsmith and Gray bring tremendous relationship expertise to Mindbloom’s highly respected expert partner network, which already includes Shawn Achor (author of international best-seller The Happiness Advantage), Patricia Bannan (registered dietitian and author specializing in nutrition and health communications), Brett Blumenthal, (bestselling author of 52 Small Changes and, just released, A Whole New You), Lori Deschene (founder of Tiny Buddha and author of Tiny Buddha and the Tiny Wisdom eBook Series), Keri Gans (registered dietitian and author of The Small Change Diet), Brian Johnson (author of A Philosopher’s Notes and chief philosopher at en*theos) and M.J. Ryan (one of the creators of the New York Times bestselling Random Acts of Kindness series and the author of The Happiness Makeover).

“The upcoming Valentine’s Day holiday is a wonderful day to let people know you care about them, but strong relationships require small actions every day regardless of how busy we are to truly blossom,” said John Gray, Ph.D., who’s latest book, Venus on Fire, Mars on Ice: Hormonal Balance – The Key to Life, Love and Energy, combines his 30 years as a relationship therapist with extensive new health research to explain the connection between your hormones and relationships. “Mindbloom offers a great way for people to get inspired to take a quick break from hectic schedules to nurture their relationship little by little everyday. These simple actions matter, allowing us to keep our relationships top of mind everyday and not just one day a year.”

Relationships Matter: The Mindbloom Apps that Inspire Your Life and Now Your Inner Cupid
In JUICE, Mindbloom’s recently announced free energy tracking app, ‘Relationships’ has been added as a new life ingredient to help users discover daily relationship habits that could be impacting their personal energy. Similar to JUICE’s earned ingredients of life balance, mood and stress, the relationship ingredient becomes available as users earn credits for tracking daily behaviors in the areas of nutrition, sleep, and exercise. In Juice, playful interactions within the app make the experience of recording and discovering habits fun, including offering a lighthearted visual sliding scale to quickly and easily rate and reflect on that day’s behaviors. For example, the new relationship scale ranges from ‘awful’ (a dog and a cat in the throws of battle) to ‘great’ (a dog and cat in a full embrace demonstrating love and affection). Personal and relevant relationship tips will then be offered based on the users input to encourage users to improve choices and behaviors that are problematic and favorite tips can be saved or scheduled as reminders. Some expert actions included are: “Do an altruistic act” by Shawn Achor, “Pull in positive people” by Brett Blumenthal, and “Stay in the present with your relationships” by Lori Deschene. Throughout the month of February, users can get the new relationship ingredient immediately with the promo code: love4all. Check out the video to how see how JUICE works.

In Mindbloom’s popular app Bloom, which uses images and music to inspire people to live their life to its fullest potential, new Blooms authored by Mindbloom and its team of experts will be promoted in February in the Bloom Shop and are designed to spark positive change in interpersonal connections. Examples include “Let go of grudges” by M.J. Ryan and “Be open to romance” by Dr. Barton Goldsmith. Blooms are digital inspirational reminders that use rich media and captions to motivate people to do the important things in life one might never put on a to-do list. Blooms can be viewed privately or shared publicly on Facebook, Twitter or email to inspire or encourage friends and family. In addition to offering expert-created relationship Blooms, users are encouraged to create their own Blooms with their personal photos, music and favorite sayings. These Blooms can be used to stir positive action in relationships or across other life areas; such as, lifestyle, spirituality, career, creativity, finances, and health. Check out the video to see how Bloom works.

The Mindbloom Life Game, which makes it fun for people to define what’s important, discover what motivates them, and take meaningful daily actions in all areas of their life, is also getting a relationship upgrade. Suggested actions by Mindbloom experts have been added and will be featured for the month of February, such as “Rejoice in the success of a friend” by M.J. Ryan and “Stop trying to prove yourself to others” by Lori Deschene, founder of TinyBuddha.com. Using the metaphor of a Life Tree as a visual representation of a user’s priorities and progress in life, members are encouraged to grow the life they want by scheduling and completing simple actions that earn them sun, rain, seeds and awards. To date, users have followed through on millions of actions, including hundreds of thousands of personally created and expert suggested actions within the Life Game to improve their relationships. By integrating the new relationship content within the Life Game, members will be even more inspired to keep their Life Tree green and achieve their personal relationship goals. Check out the video to see how the Life Game works.

Mindbloom will actively promote the new relationship content in February across all its applications, as well as work with all its experts to offer seasonal and timely interactive health content to deeply engage users and motivate change across all areas of life throughout the year. Check out infographic titled “Top Ways We Relate” to see the top relationship actions and tips added by Mindbloom’s users to improve their relationships.

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About Mindbloom:
Mindbloom is a Seattle-based interactive media company that’s out to make life improvement accessible to everyone. By harnessing next-generation engagement techniques and focusing users on personal growth, Mindbloom has created a fun, simple, and effective way for people to improve the quality of their lives.  To start living a healthier and more balanced life, visit: www.mindbloom.com. You can also find Mindbloom on Facebook at www.facebook.com/mindbloom or on Twitter at @mindbloom.

Mindbloom and their respective logos are trademarks, registered trademarks, or service marks of Mindbloom. Other products and company names mentioned are the trademarks of their respective owners.

Media Contacts:
Michele Mehl
Buzz Builders for Mindbloom

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