Welltok acquires wellness app maker Mindbloom

March 20, 2013
MobiHealthNews |  Aditi Pai

Health management platform provider Welltok announced the acquisition of wellness app maker Mindbloom today. Welltok will incorporate Mindbloom into its CafeWell Health Optimization Platform. Financial details of the transaction were not released. Since its founding in 2008, Mindbloom has disclosed about $1.8 million in funding from Seattle-area angel investors.

Read the article here.

 

With Mindbloom acquisition, Welltok ramps up mobile health gaming content

March 20, 2013
MedCity News |  Stephanie Baum

The interest in gaming technology as a way to help consumers make better health and wellness decisions has led Welltok to acquire Seattle-based gaming developer Mindbloom for an undisclosed amount. The digital health company, which works with insurers to  provide content to guide and motivate their members to adopt healthy behaviors, will add Mindbloom’s mobile health gaming apps to its Café Well platform

Read the article here.

Mobile Health App Maker Mindbloom Acquired

March 20, 2013
GeekWire |  John Cook

Mindbloom, a Seattle maker of mobile apps designed to help people live healthier lives, has been acquired in a deal of undisclosed size by Denver-based Welltok.

Mindbloom’s 11 employees will be joining Welltok, which plans to use the acquisition as a base for expansion in Seattle. It will continue to operate Mindbloom’s apps, which include energy tracker Juice, personal challenge app Proof and life improvement app LifeGame.

Read the whole article here.

 

Mindbloom releases Juice for Windows Phone to help maintain a healthy lifestyle

May 8, 2013
Windows Phone Central | Rich Edmonds

Mindbloom (www.mindbloom.com) has released its first Windows Phone app. Titled Juice, the app is an interactive energy tracker to help consumers maintain a healthy lifestyle. While it’s not for those who are serious about fitness (there are other solutions for such activities and training – look back at our Mobile Nations Fitness Month for more), Juice will certainly cater for those who are interested in how to improve general health. Read this article.

Mindbloom Expands JUICE to Windows Phone and Android to Offer More People an Easy and Fun Energy Tracking App to Kick Start Healthy Habits

New JUICE app helps Windows Phone and Android users connect the dots between their daily habits and personal energy levels and serves up relevant tips from experts to inspire change

Seattle, WA, May 7, 2013 – Building on the momentum of JUICE being a top-rated 4.5 star iOS app with over 100,000 downloads, Mindbloom (www.mindbloom.com) today announced the availability of JUICE for Windows Phone and Android. JUICE empowers people to discover what zaps their energy and offer relevant expert tips on simple ways they can get their zip back with its popular JUICE app.  The apps’ fun and simple approach helps the average person become aware of the daily habits that drain their energy, while serving up relevant suggestions and resources from top-tier experts on ways to improve those behaviors.

Following the success of its Life Game, which focuses on making life improvement fun, and its popular Bloom iPhone app, which uses images and music to inspire productivity, the new JUICE app uses similar principles of behavioral science and gaming mechanics to offer those new to personal improvement a place to start.

“JUICE is not an application for the ultra-marathoner or the traditional Nike+ ‘tracker’ crowd. Instead, it is an energy tracker for the rest of us,” said Mindbloom founder, Chris Hewett, a former executive producer for Monolith Productions who developed blockbuster hits such as No One Lives Forever, Tron 2.0, and F.E.A.R. “Today’s $31.9 billion market for energy drinks reflects the fact that many of us lack the energy we want, but most people don’t know why and don’t have the time to begin to learn how to address the issue.  JUICE offers the average person the perfect place to start and by adding more platforms like Windows Phone and Android, we can inspire even more people to kick start healthy habits.”

With JUICE, users can quickly and easily record and reflect on their daily behaviors in the areas of nutrition, sleep and exercise, as well as earn other “ingredients” including mood, relationships, stress and life balance. Tracking in JUICE is quick and easy and the application uses playful interactions to make the experience fun, such as offering a lighthearted visual sliding scale to rate that day’s nutrition behaviors that ranges from ‘awful’ (pizza, beer and a cupcake) to ‘great’ (salmon, vegetables and a glass of water). At the end of seven days users receive an energy report that consolidates their input for the week against their energy levels, offering insight into the actions and trends that are negatively affecting their energy.

JUICE users also receive daily tips from Mindbloom’s partner network of highly respected health experts and authors. The expert tips are personalized and relevant based on the users input, and are designed to offer proactive suggestions for areas where a user may have an opportunity to incorporate simple healthy habits into their daily lifestyle to help boost their energy levels. For example, if a user is struggling with nutrition, they might receive an automatic suggestion to “Grab a snack before dining out” by registered dietitian Keri Gans, author The Small Change Diet. Or a user not getting enough sleep might schedule a tip before bedtime to “Avoid sleep inhibitors” by wellness expert Brett Blumenthal, author of A Whole New You. Users who rate their relationship as just ok, might receive an a tip from John Gray, Ph.D., to “Spend a golden 20 minutes together.”

“We tend to live in a sleep deprived, overstretched, high-speed world, yet very few of us truly understand how our day-to-day pace depletes our energy levels,” said Patricia Bannan, author of Eat Right When Time is Tight. “While a second afternoon caffeine-loaded beverage might be part of someone’s daily repertoire to boost their energy, it’s a band-aid fix that doesn’t address why that person might be feeling drained by potential unhealthy behaviors. With JUICE, people get to the bottom of identifying what is zapping their energy so they can start taking actions to get their real energy to an optimal level.”

“Often you need a mental map to know where you’re going or recognize that you’re lost,” said Shawn Achor, positive psychology expert and PBS special host of The Happiness Advantage with Shawn Achor. “With JUICE, people get an easy navigational tool for checking in with oneself when energy levels are an issue and they’ll get to see a map of their habits in a fun and non-invasive way. It’s a wonderful opportunity to identify areas where potential small steps could make a huge difference in enabling positive behaviors that lead to more energy. Used effectively, JUICE is the perfect gateway app to better health, well-being and happiness.”

JUICE is the first of a series of consumer mHealth apps produced by Mindbloom in collaboration with Vivacity, a national leader in providing innovative wellness solutions to engage consumers in enhancing their own health and wellness. Vivacity services range from personal health support solutions to customized wellness programs for employers. Mindbloom and Vivacity have come together to deliver a series of multi-platform mobile applications that facilitate positive consumer behavior change by offering games, challenges, reminders and resources that help make the process of getting healthier fun. Today, this collaboration has produced JUICE for Windows Phone, Android and iOS, as well as Proof, a social life game app for people who want to challenge friends, family and co-workers to reach weekly personal or group goals on the go.

Pricing and Availability
JUICE is available today as a free download in the Windows Phone store, iTunes and Google Play and includes energy tracking against nutrition, exercise and sleep. Additional tracking areas including stress, relationships, mood and lifestyle can be earned through application use.  Check out the video for a quick introduction to JUICE.

# # #

About Mindbloom:
Mindbloom is a Seattle-based interactive media company that’s out to make life improvement accessible to everyone. By harnessing next-generation engagement techniques and focusing users on personal growth, Mindbloom has created a fun, simple, and effective way for people to improve the quality of their lives.  To start living a healthier and more balanced life, visit: www.mindbloom.com. You can also find Mindbloom on Facebook at www.facebook.com/mindbloom or on Twitter at @mindbloom.

About Vivacity:
Vivacity is a national leader in providing innovative wellness solutions to engage consumers in enhancing their own health and wellness. Vivacity services range from personal health support solutions to customized wellness programs for employers.  The company’s personal health programs are designed to empower individuals to learn about their health and support them in making healthy lifestyle choices. Vivacity’s workplace wellness offerings help organizations build and maintain a healthy workforce leveraging data and analytics with tailored programs that deliver measurable results. Vivacity’s programs are proven to contribute to employee satisfaction and morale, while helping employers reduce overall healthcare costs through enhanced wellness. Visit www.vivacity.net to learn more about the company and its offerings.

Mindbloom and their respective logos are trademarks, registered trademarks, or service marks of Mindbloom. Other products and company names mentioned are the trademarks of their respective owners.

Media Contacts:
Michele Mehl
Buzz Builders for Mindbloom
425-205-9444
michele@buzzbuilders.net

New Proof Challenge App Sparks Friendly Competition Between Friends, Families, and Colleagues to Make Reaching Goals Fun

Mindbloom Proof app for Android and iOS uses photos, videos, social banter, prizes and more to challenge and motivate players to reach weekly goals

Seattle, WA – March 27, 2013 – Mindbloom (www.mindbloom.com) today announced Proof, a fun, simple and social life game app for people who want to challenge friends, family and co-workers to reach weekly personal or group goals on the go. Available in Google Play for Android devices and iTunes for iOS devices, Proof features a retro arcade-like design that uses photos, videos, social bantering and player-determined prizes to challenge, inspire and motivate people to do something out-of-the-ordinary, whether at home, in the gym, or even in the office. Requiring players to post a photo or video as ‘proof’ that a challenge has been accomplished, visual evidence drives the entire app to inspire people to not just say they did something, but to prove it.

“Proof is for people who want to up their ‘game’ in achieving personal goals through the experience of fun, social challenges with friends,” said Mindbloom co-founder, Chris Hewett, a former executive producer for Monolith Productions who developed blockbuster hits such as No One Lives Forever, Tron 2.0, and F.E.A.R. “For those of us with a little competitive spirit, there’s nothing as motivating as seeing photo or video proof that a friend just took the lead in your daily push-up challenge. Next thing you know, you’re cranking out push-ups in-between meetings at work, during TV commercial breaks, and while dinner cooks. These friendly competitions are the perfect inspiration to becoming more creative in how we sustain those new habits long enough to become a natural part of our daily lives.”

In Proof, players can select from a wide list of seven-day challenges created by Mindbloom or notable experts, or they can create their own across areas such as Health, Relationships, Career, Creativity, Finances, Lifestyle, and Spirituality. Players are then prompted to determine the intensity, frequency and a personal incentive or fun prize for competing in the challenge. Next, Proof makes it incredibly easy to immediately invite Facebook friends, Smartphone contacts or use personal email addresses to ask others to participate in their challenge. For example, players can challenge co-workers to take the stairs once per day during the week with the reward of any prize they want, whether a free dinner, a night at the movies, cash, a simple high-five, or even a Tesla. To keep things interesting and competitive over the course of the weekly challenge, Proof offers a real-time leaderboard where players not only engage in friendly ‘smack-talk’ or offer words of encouragement, but also use photos and videos as actual ‘proof’ to showcase well-deserved bragging rights. Photos can be enhanced with Instagram-like special effects, stickers, and more. Anytime a proof photo or video is added or a comment is made, all players will be notified via email and in-app notifications – sparking healthy, fun and intense competitions as well as fueling chatter to keep players motivated and engaged.

“Using photos and videos for visual evidence is such a great way to not only keep people accountable, which helps their success rate, but I also love that you can see other player’s uploads of visual proof for added motivation and creative ideas,” said Brett Blumenthal, author of A Whole New You. “By requiring a video or photo as evidence, it becomes pretty hard to fake results, making Proof the ultimate way to challenge and motivate others to complete goals through accountability, encouragement and competition, but in a fun way that feels more like a game of Pac-Man meets Facebook meets Nike-Fuel, than work.”

Proof is the second of a series of consumer mHealth apps and the first Android app produced by Mindbloom in collaboration with Vivacity, a national leader in providing innovative wellness solutions to engage consumers in enhancing their own health and wellness. Mindbloom and Vivacity have come together to deliver a series of multi-platform mobile applications that facilitate positive consumer behavior change by offering games, challenges, reminders and resources that help make the process of getting healthier fun. Proof uses similar principles of behavioral science, gaming mechanics and tips from experts offered in Mindbloom’s other popular apps including Life Game, Bloom and JUICE, which focus on making life improvement accessible to everyone.

Check out the Mindbloom Proof video for a quick introduction.

# # #

About Mindbloom:
Mindbloom is a Seattle-based interactive media company that’s out to make life improvement accessible to everyone. By harnessing next-generation engagement techniques and focusing users on personal growth, Mindbloom has created a fun, simple, and effective way for people to improve the quality of their lives. To start living a healthier and more balanced life, visit: www.mindbloom.com. You can also find Mindbloom on Facebook at www.facebook.com/mindbloom or on Twitter at @mindbloom.

About Vivacity:
Vivacity is a national leader in providing innovative wellness solutions to engage consumers in enhancing their own health and wellness. Vivacity services range from personal health support solutions to customized wellness programs for employers. The company’s personal health programs are designed to empower individuals to learn about their health and support them in making healthy lifestyle choices. Vivacity’s workplace wellness offerings help organizations build and maintain a healthy workforce leveraging data and analytics with tailored programs that deliver measurable results. Vivacity’s programs are proven to contribute to employee satisfaction and morale, while helping employers reduce overall healthcare costs through enhanced wellness. Visit www.vivacity.net to learn more about the company and its offerings.

Mindbloom and their respective logos are trademarks, registered trademarks, or service marks of Mindbloom. Other products and company names mentioned are the trademarks of their respective owners.

Media Contacts:
Michele Mehl
Buzz Builders for Mindbloom
425-205-9444
michele@buzzbuilders.net

Games for Real Life

Winter 2013
Casual Connect | Chris Hewett

“Games keep players engaged by satisfying the human psychological needs for competence, relatedness, and autonomy – psychological needs that are not being met by the self-help industry”

Read Mindbloom founder Chris Hewett’s explanation of games with purpose, and how he sees games fulfilling human needs of inspiration, fun, and health here.

Lack of Energy? Find out Why with Juice by Mindbloom

December 4, 2012
AppCraver | Jennifer Beam

Do you (a) wish you had more energy and (b) subscribe to the theory that the quantified self is the best way to discover paths to self-improvement? Or do you simply enjoy using health and fitness apps to discover new ways to improve upon your life? In either case, Juice may be the app you didn’t know you needed. Read this article