Elbrys and Mindbloom Showcase the Power of Integrating Engaging Mobile Health Applications and M2M Health Device Services at 2012 mHealth Summit

Collaboration offers engaging mHealth user experiences that integrate with regulated and non-regulated M2M device data.

2012 mHealth Summit

Elbrys (www.elbrys.com) today announced collaboration with interactive health application leader Mindbloom (www.mindbloom.com) to offer powerful user experiences that integrate with third party devices and metric centered data services. Using Elbrys’ Common Senses Gateway Mindbloom applications can connect to wireless pedometers, weight scales and blood pressure monitors through a single API. The companies will demonstrate the power of the integrated technologies at the at the 2012 mHealth Summit in Washington D.C. in the Games for Health pavilion.

“Mindbloom is a leader in the interactive health application space, having created a series of innovative multi-platform wellness applications that engage consumers to live healthier lives and reach their personal goals,” said Anthony Delli Colli, VP, Marketing atElbrys. “This collaboration allows us to showcase the incredible user experiences that are possible when good application design and powerful device integration technology are combined.

Elbrys is demonstrating how its standards-based M2M Gateway Services provides a universal aggregation node for millions of users and sensor data connected to the health and wellness Internet. CommonSenses enables gamification mechanics and entertainment experiences connected to medical devices, fitness sensors, informatics systems, and wellness applications. CommonSenses supports:

  • Continua Certified™ and ANT+ compliant software
  • Standards-based IEEE 11073-20601 medical device support
  • Personal Area Network supporting – Wi-Fi, Bluetooth, ANT+

To date, Mindbloom’s integrated suite of interactive health solutions include Life Game, which focuses on making life improvement fun, the popular Bloom iPhone app, which uses images and music to inspire productivity, and a new JUICE iPhone app, released in November that helps users quickly and easily record and reflect on their daily behaviors in the areas of nutrition, sleep, and exercise and track them against their daily energy level. All Mindbloom’s solutions focus on bringing together the principles of behavioral and cognitive science with social gaming to make life improvement fun, simple and effective.

“The technologies underlying wearable sensors that measure physical activity, sleep and other biometric information have come a long way and we see a massive opportunity to integrate this data into our industry-leading offerings,” said Brent Poole, CEO of Mindbloom . “Elbrys has done the hard work in integrating and normalizing data from popular biometric devices, as well as the more condition specific monitoring devices, and provides access to that data through a single API.”

About Elbrys Networks, Inc
Elbrys delivers a standards-based M2M gateway system aggregating wireless actuators and sensor devices and connecting sensor data services to next generation telco platforms. Our CommonSenses platform connects sensor devices, networks, and applications to deliver smart M2M data services for health, home automation, and smart energy service providers.

About Mindbloom:
Mindbloom is a Seattle-based interactive media company that’s out to make life improvement accessible to everyone. By harnessing next-generation engagement techniques and focusing users on personal growth, Mindbloom has created a fun, simple, and effective way for people to improve the quality of their lives. To start living a healthier and more balanced life, visit: www.mindbloom.com. You can also find Mindbloom on Facebook at www.facebook.com/mindbloom or on Twitter at @mindbloom.

Elbrys Networks
Anthony Delli Colli, +1 603-785-5200
VP, Marketing,
Buzz Builders for Mindbloom
Michele Mehl, 425-205-9444

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