Mindbloom is Now Welltok!

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About Mindbloom

Mindbloom Incorporated is a Seattle-based interactive media company that’s out to make life improvement accessible to everyone. By harnessing next-generation engagement techniques and focusing them on personal development, Mindbloom has created a new, powerful way for people to improve the quality of their lives. Utilizing behavioral science, personalized rich media, and fun social gaming techniques in their offerings Mindbloom makes the process of personal growth fun, simple and effective.

About Welltok

Welltok, the pioneer in Social Health Management, provides an integrated platform for payers, health systems, ACOs and other population health managers to manage their health improvement programs. At the core of our success is CaféWell, our Health Optimization Platform, provides an engaging, rewarding way for consumers to take control of their physical, emotional and financial health.

Mindbloom Inspires Happiness with New MOMENTUM App for iOS, Android and Windows

Gamified hot-air balloon uses inspirational moments and photos to inspire a digital journey to keep users “afloat” and happy in their everyday lives

Seattle, WA, December 18, 2013 – Interactive wellness company Mindbloom (www.mindbloom.com) today announced MOMENTUM, a new happiness achievement app for iOS, Android and Windows. Integrating the latest advances in positive psychology, behavioral research and mobile gaming techniques, MOMENTUM turns the quest for happiness into a private, fun and personal life game that uses the metaphor of a hot air balloon experience to help users take stock in positive moments. Users launch and fuel their personalized airship by capturing small successes, happy times, hopes and dreams, and even those quiet reflections that might otherwise go unnoticed in today’s fast-paced world.

“Research published by the University of Pennsylvania’s Positive Psychology program and others like it, show that when people take time to focus on gratitude and the positive aspects of their days, their sense of wellbeing and happiness is improved measurably,” said Brent Poole, CEO and co-founder of Mindbloom. “With MOMENTUM, users can deliberately capture simple pleasures to stir levity and micro-moments of joy, all adding up to an improved mood and authentic happiness.”

Who Needs Hot Air When Life’s Small Moments Can Fuel Happiness

MOMENTUM uses photos and personalized notes as fuel to keep the games’ zepplin afloat and to encourage celebration of the positive. Users are asked take photos, use existing photos or write notes and then record the moment as Happy, Victory, Reflective, Kindness or Thankful. The capturing of these small moments, such as a smile from a stranger, the pleasure of cooking dinner with your family to big achievements like finishing a work project, inspires people to quietly reflect and appreciate positive moments. As positive moments are captured, or not, throughout the digital journey, the balloon will lift or fall. Once the balloon is aloft and happily drifting, the sky is occasionally peppered with whirling propellers presenting inspirational mini-challenges. For example, challenges include suggestions like “Stand up and do a full stretch!” or “One thing I’m grateful for is….”Upon completion of challenges, fuel is added to the balloon, keeping it underway and earning the user tickets that can be spent to customize their airship.  MOMENTUM sends the user reminders through out the day to capture those positive moments. Completed journeys are celebrated with fan fair and fireworks and the user is soon prompted by a push notification to start their next journey.

MOMENTUM is the latest in a series of consumer mHealth apps produced by Mindbloom in collaboration wit Vivacity, a national leader in wellness solutions.  Mindbloom and Vivacity have delivered a series of multi-platform mobile applications, including the energy tracking app JUICE and the group challenge app Proof that facilitate positive behavior change through games, challenges, reminders and resources that help make the process of getting healthier simple, fun and effective.

“MOMENTUM – The Journey” is available FREE for iOS, Android and Windows.

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About Mindbloom:  Mindbloom is a Seattle-based interactive wellness media company that believes that true wellness is about more than measuring caloric intake and activity levels.  We believe that to create lasting lifestyle change an individual must first change the way they think.  Mindbloom has developed a suite of popular wellness apps — including Juice, Proof, LifeGame, Bloom and Momentum –  aimed at doing just that.  Mindbloom’s apps are designed to be used alone or in concert with other wellness apps to make personal wellness simple, fun and effective. Visit Mindbloom at www.mindbloom.com, on Facebook at www.facebook.com/mindbloom or on Twitter at @mindbloom.

About Vivacity: Vivacity is a national leader in providing innovative wellness solutions to engage consumers in enhancing their own health and wellness. Vivacity services range from personal health support solutions to customized wellness programs for employers.  The company’s personal health programs empower individuals to learn about their health and support them in making healthy lifestyle choices. Vivacity’s workplace wellness offerings help organizations build and maintain a healthy workforce leveraging data and analytics with tailored programs that deliver measurable results. Vivacity’s programs are proven to contribute to employee satisfaction and morale, while helping employers reduce overall healthcare costs through enhanced wellness. Visit www.vivacity.net to learn more about the company and its offerings.

MEDIA CONTACT:
Michele Mehl
Buzz Builders for Mindbloom
michele@buzzbuilders.net
425-205-9444

Mindbloom Expands JUICE to Windows Phone and Android to Offer More People an Easy and Fun Energy Tracking App to Kick Start Healthy Habits

New JUICE app helps Windows Phone and Android users connect the dots between their daily habits and personal energy levels and serves up relevant tips from experts to inspire change

Seattle, WA, May 7, 2013 – Building on the momentum of JUICE being a top-rated 4.5 star iOS app with over 100,000 downloads, Mindbloom (www.mindbloom.com) today announced the availability of JUICE for Windows Phone and Android. JUICE empowers people to discover what zaps their energy and offer relevant expert tips on simple ways they can get their zip back with its popular JUICE app.  The apps’ fun and simple approach helps the average person become aware of the daily habits that drain their energy, while serving up relevant suggestions and resources from top-tier experts on ways to improve those behaviors.

Following the success of its Life Game, which focuses on making life improvement fun, and its popular Bloom iPhone app, which uses images and music to inspire productivity, the new JUICE app uses similar principles of behavioral science and gaming mechanics to offer those new to personal improvement a place to start.

“JUICE is not an application for the ultra-marathoner or the traditional Nike+ ‘tracker’ crowd. Instead, it is an energy tracker for the rest of us,” said Mindbloom founder, Chris Hewett, a former executive producer for Monolith Productions who developed blockbuster hits such as No One Lives Forever, Tron 2.0, and F.E.A.R. “Today’s $31.9 billion market for energy drinks reflects the fact that many of us lack the energy we want, but most people don’t know why and don’t have the time to begin to learn how to address the issue.  JUICE offers the average person the perfect place to start and by adding more platforms like Windows Phone and Android, we can inspire even more people to kick start healthy habits.”

With JUICE, users can quickly and easily record and reflect on their daily behaviors in the areas of nutrition, sleep and exercise, as well as earn other “ingredients” including mood, relationships, stress and life balance. Tracking in JUICE is quick and easy and the application uses playful interactions to make the experience fun, such as offering a lighthearted visual sliding scale to rate that day’s nutrition behaviors that ranges from ‘awful’ (pizza, beer and a cupcake) to ‘great’ (salmon, vegetables and a glass of water). At the end of seven days users receive an energy report that consolidates their input for the week against their energy levels, offering insight into the actions and trends that are negatively affecting their energy.

JUICE users also receive daily tips from Mindbloom’s partner network of highly respected health experts and authors. The expert tips are personalized and relevant based on the users input, and are designed to offer proactive suggestions for areas where a user may have an opportunity to incorporate simple healthy habits into their daily lifestyle to help boost their energy levels. For example, if a user is struggling with nutrition, they might receive an automatic suggestion to “Grab a snack before dining out” by registered dietitian Keri Gans, author The Small Change Diet. Or a user not getting enough sleep might schedule a tip before bedtime to “Avoid sleep inhibitors” by wellness expert Brett Blumenthal, author of A Whole New You. Users who rate their relationship as just ok, might receive an a tip from John Gray, Ph.D., to “Spend a golden 20 minutes together.”

“We tend to live in a sleep deprived, overstretched, high-speed world, yet very few of us truly understand how our day-to-day pace depletes our energy levels,” said Patricia Bannan, author of Eat Right When Time is Tight. “While a second afternoon caffeine-loaded beverage might be part of someone’s daily repertoire to boost their energy, it’s a band-aid fix that doesn’t address why that person might be feeling drained by potential unhealthy behaviors. With JUICE, people get to the bottom of identifying what is zapping their energy so they can start taking actions to get their real energy to an optimal level.”

“Often you need a mental map to know where you’re going or recognize that you’re lost,” said Shawn Achor, positive psychology expert and PBS special host of The Happiness Advantage with Shawn Achor. “With JUICE, people get an easy navigational tool for checking in with oneself when energy levels are an issue and they’ll get to see a map of their habits in a fun and non-invasive way. It’s a wonderful opportunity to identify areas where potential small steps could make a huge difference in enabling positive behaviors that lead to more energy. Used effectively, JUICE is the perfect gateway app to better health, well-being and happiness.”

JUICE is the first of a series of consumer mHealth apps produced by Mindbloom in collaboration with Vivacity, a national leader in providing innovative wellness solutions to engage consumers in enhancing their own health and wellness. Vivacity services range from personal health support solutions to customized wellness programs for employers. Mindbloom and Vivacity have come together to deliver a series of multi-platform mobile applications that facilitate positive consumer behavior change by offering games, challenges, reminders and resources that help make the process of getting healthier fun. Today, this collaboration has produced JUICE for Windows Phone, Android and iOS, as well as Proof, a social life game app for people who want to challenge friends, family and co-workers to reach weekly personal or group goals on the go.

Pricing and Availability
JUICE is available today as a free download in the Windows Phone store, iTunes and Google Play and includes energy tracking against nutrition, exercise and sleep. Additional tracking areas including stress, relationships, mood and lifestyle can be earned through application use.  Check out the video for a quick introduction to JUICE.

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About Mindbloom:
Mindbloom is a Seattle-based interactive media company that’s out to make life improvement accessible to everyone. By harnessing next-generation engagement techniques and focusing users on personal growth, Mindbloom has created a fun, simple, and effective way for people to improve the quality of their lives.  To start living a healthier and more balanced life, visit: www.mindbloom.com. You can also find Mindbloom on Facebook at www.facebook.com/mindbloom or on Twitter at @mindbloom.

About Vivacity:
Vivacity is a national leader in providing innovative wellness solutions to engage consumers in enhancing their own health and wellness. Vivacity services range from personal health support solutions to customized wellness programs for employers.  The company’s personal health programs are designed to empower individuals to learn about their health and support them in making healthy lifestyle choices. Vivacity’s workplace wellness offerings help organizations build and maintain a healthy workforce leveraging data and analytics with tailored programs that deliver measurable results. Vivacity’s programs are proven to contribute to employee satisfaction and morale, while helping employers reduce overall healthcare costs through enhanced wellness. Visit www.vivacity.net to learn more about the company and its offerings.

Mindbloom and their respective logos are trademarks, registered trademarks, or service marks of Mindbloom. Other products and company names mentioned are the trademarks of their respective owners.

Media Contacts:
Michele Mehl
Buzz Builders for Mindbloom
425-205-9444
michele@buzzbuilders.net

New Proof Challenge App Sparks Friendly Competition Between Friends, Families, and Colleagues to Make Reaching Goals Fun

Mindbloom Proof app for Android and iOS uses photos, videos, social banter, prizes and more to challenge and motivate players to reach weekly goals

Seattle, WA – March 27, 2013 – Mindbloom (www.mindbloom.com) today announced Proof, a fun, simple and social life game app for people who want to challenge friends, family and co-workers to reach weekly personal or group goals on the go. Available in Google Play for Android devices and iTunes for iOS devices, Proof features a retro arcade-like design that uses photos, videos, social bantering and player-determined prizes to challenge, inspire and motivate people to do something out-of-the-ordinary, whether at home, in the gym, or even in the office. Requiring players to post a photo or video as ‘proof’ that a challenge has been accomplished, visual evidence drives the entire app to inspire people to not just say they did something, but to prove it.

“Proof is for people who want to up their ‘game’ in achieving personal goals through the experience of fun, social challenges with friends,” said Mindbloom co-founder, Chris Hewett, a former executive producer for Monolith Productions who developed blockbuster hits such as No One Lives Forever, Tron 2.0, and F.E.A.R. “For those of us with a little competitive spirit, there’s nothing as motivating as seeing photo or video proof that a friend just took the lead in your daily push-up challenge. Next thing you know, you’re cranking out push-ups in-between meetings at work, during TV commercial breaks, and while dinner cooks. These friendly competitions are the perfect inspiration to becoming more creative in how we sustain those new habits long enough to become a natural part of our daily lives.”

In Proof, players can select from a wide list of seven-day challenges created by Mindbloom or notable experts, or they can create their own across areas such as Health, Relationships, Career, Creativity, Finances, Lifestyle, and Spirituality. Players are then prompted to determine the intensity, frequency and a personal incentive or fun prize for competing in the challenge. Next, Proof makes it incredibly easy to immediately invite Facebook friends, Smartphone contacts or use personal email addresses to ask others to participate in their challenge. For example, players can challenge co-workers to take the stairs once per day during the week with the reward of any prize they want, whether a free dinner, a night at the movies, cash, a simple high-five, or even a Tesla. To keep things interesting and competitive over the course of the weekly challenge, Proof offers a real-time leaderboard where players not only engage in friendly ‘smack-talk’ or offer words of encouragement, but also use photos and videos as actual ‘proof’ to showcase well-deserved bragging rights. Photos can be enhanced with Instagram-like special effects, stickers, and more. Anytime a proof photo or video is added or a comment is made, all players will be notified via email and in-app notifications – sparking healthy, fun and intense competitions as well as fueling chatter to keep players motivated and engaged.

“Using photos and videos for visual evidence is such a great way to not only keep people accountable, which helps their success rate, but I also love that you can see other player’s uploads of visual proof for added motivation and creative ideas,” said Brett Blumenthal, author of A Whole New You. “By requiring a video or photo as evidence, it becomes pretty hard to fake results, making Proof the ultimate way to challenge and motivate others to complete goals through accountability, encouragement and competition, but in a fun way that feels more like a game of Pac-Man meets Facebook meets Nike-Fuel, than work.”

Proof is the second of a series of consumer mHealth apps and the first Android app produced by Mindbloom in collaboration with Vivacity, a national leader in providing innovative wellness solutions to engage consumers in enhancing their own health and wellness. Mindbloom and Vivacity have come together to deliver a series of multi-platform mobile applications that facilitate positive consumer behavior change by offering games, challenges, reminders and resources that help make the process of getting healthier fun. Proof uses similar principles of behavioral science, gaming mechanics and tips from experts offered in Mindbloom’s other popular apps including Life Game, Bloom and JUICE, which focus on making life improvement accessible to everyone.

Check out the Mindbloom Proof video for a quick introduction.

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About Mindbloom:
Mindbloom is a Seattle-based interactive media company that’s out to make life improvement accessible to everyone. By harnessing next-generation engagement techniques and focusing users on personal growth, Mindbloom has created a fun, simple, and effective way for people to improve the quality of their lives. To start living a healthier and more balanced life, visit: www.mindbloom.com. You can also find Mindbloom on Facebook at www.facebook.com/mindbloom or on Twitter at @mindbloom.

About Vivacity:
Vivacity is a national leader in providing innovative wellness solutions to engage consumers in enhancing their own health and wellness. Vivacity services range from personal health support solutions to customized wellness programs for employers. The company’s personal health programs are designed to empower individuals to learn about their health and support them in making healthy lifestyle choices. Vivacity’s workplace wellness offerings help organizations build and maintain a healthy workforce leveraging data and analytics with tailored programs that deliver measurable results. Vivacity’s programs are proven to contribute to employee satisfaction and morale, while helping employers reduce overall healthcare costs through enhanced wellness. Visit www.vivacity.net to learn more about the company and its offerings.

Mindbloom and their respective logos are trademarks, registered trademarks, or service marks of Mindbloom. Other products and company names mentioned are the trademarks of their respective owners.

Media Contacts:
Michele Mehl
Buzz Builders for Mindbloom
425-205-9444
michele@buzzbuilders.net

Mindbloom Upgrades Relationship Life Areas to Inspire Everyone’s Inner Cupid Every Day

New experts, relationship tips, inspirational reminders and thoughtful suggested actions now available for iPhone apps JUICE and Bloom, as well as the Mindbloom Life Game to inspire healthy relationships

Seattle, WA, February 6, 2013 – With Valentine’s Day around the corner, Mindbloom wants to inspire relationships to be celebrated and improved on every day, whether it’s with a partner, parent, child, sibling or friend. To help accomplish this, Mindbloom (www.mindbloom.com) today announced the expansion of its life improvement content for relationships across all its interactive health apps to inspire people with relevant tips, actions and resources. Three new relationship experts have joined Mindbloom’s growing partner network of experts to help create the inspirational content:  John Gray, Ph.D., best-selling relationship author of all-time with 18 books—including The New York Times #1 Best-Selling Book of the last decade, Men Are From Mars, Women Are From Venus; Arielle Ford, love expert, leader in personal growth and contemporary spirituality, and author of current relationship bestseller Wabi Sabi Love; and Dr. Barton Goldsmith, award winning psychotherapist, syndicated columnist of Emotional Fitness and radio host.

Mindbloom’s applications JUICE, Bloom and Life Game, combine the principles of behavioral science and gaming mechanics with the knowledge of notable experts and bestselling authors to make life improvement simple, fun and effective every day. Ford, Goldsmith and Gray bring tremendous relationship expertise to Mindbloom’s highly respected expert partner network, which already includes Shawn Achor (author of international best-seller The Happiness Advantage), Patricia Bannan (registered dietitian and author specializing in nutrition and health communications), Brett Blumenthal, (bestselling author of 52 Small Changes and, just released, A Whole New You), Lori Deschene (founder of Tiny Buddha and author of Tiny Buddha and the Tiny Wisdom eBook Series), Keri Gans (registered dietitian and author of The Small Change Diet), Brian Johnson (author of A Philosopher’s Notes and chief philosopher at en*theos) and M.J. Ryan (one of the creators of the New York Times bestselling Random Acts of Kindness series and the author of The Happiness Makeover).

“The upcoming Valentine’s Day holiday is a wonderful day to let people know you care about them, but strong relationships require small actions every day regardless of how busy we are to truly blossom,” said John Gray, Ph.D., who’s latest book, Venus on Fire, Mars on Ice: Hormonal Balance – The Key to Life, Love and Energy, combines his 30 years as a relationship therapist with extensive new health research to explain the connection between your hormones and relationships. “Mindbloom offers a great way for people to get inspired to take a quick break from hectic schedules to nurture their relationship little by little everyday. These simple actions matter, allowing us to keep our relationships top of mind everyday and not just one day a year.”

Relationships Matter: The Mindbloom Apps that Inspire Your Life and Now Your Inner Cupid
In JUICE, Mindbloom’s recently announced free energy tracking app, ‘Relationships’ has been added as a new life ingredient to help users discover daily relationship habits that could be impacting their personal energy. Similar to JUICE’s earned ingredients of life balance, mood and stress, the relationship ingredient becomes available as users earn credits for tracking daily behaviors in the areas of nutrition, sleep, and exercise. In Juice, playful interactions within the app make the experience of recording and discovering habits fun, including offering a lighthearted visual sliding scale to quickly and easily rate and reflect on that day’s behaviors. For example, the new relationship scale ranges from ‘awful’ (a dog and a cat in the throws of battle) to ‘great’ (a dog and cat in a full embrace demonstrating love and affection). Personal and relevant relationship tips will then be offered based on the users input to encourage users to improve choices and behaviors that are problematic and favorite tips can be saved or scheduled as reminders. Some expert actions included are: “Do an altruistic act” by Shawn Achor, “Pull in positive people” by Brett Blumenthal, and “Stay in the present with your relationships” by Lori Deschene. Throughout the month of February, users can get the new relationship ingredient immediately with the promo code: love4all. Check out the video to how see how JUICE works.

In Mindbloom’s popular app Bloom, which uses images and music to inspire people to live their life to its fullest potential, new Blooms authored by Mindbloom and its team of experts will be promoted in February in the Bloom Shop and are designed to spark positive change in interpersonal connections. Examples include “Let go of grudges” by M.J. Ryan and “Be open to romance” by Dr. Barton Goldsmith. Blooms are digital inspirational reminders that use rich media and captions to motivate people to do the important things in life one might never put on a to-do list. Blooms can be viewed privately or shared publicly on Facebook, Twitter or email to inspire or encourage friends and family. In addition to offering expert-created relationship Blooms, users are encouraged to create their own Blooms with their personal photos, music and favorite sayings. These Blooms can be used to stir positive action in relationships or across other life areas; such as, lifestyle, spirituality, career, creativity, finances, and health. Check out the video to see how Bloom works.

The Mindbloom Life Game, which makes it fun for people to define what’s important, discover what motivates them, and take meaningful daily actions in all areas of their life, is also getting a relationship upgrade. Suggested actions by Mindbloom experts have been added and will be featured for the month of February, such as “Rejoice in the success of a friend” by M.J. Ryan and “Stop trying to prove yourself to others” by Lori Deschene, founder of TinyBuddha.com. Using the metaphor of a Life Tree as a visual representation of a user’s priorities and progress in life, members are encouraged to grow the life they want by scheduling and completing simple actions that earn them sun, rain, seeds and awards. To date, users have followed through on millions of actions, including hundreds of thousands of personally created and expert suggested actions within the Life Game to improve their relationships. By integrating the new relationship content within the Life Game, members will be even more inspired to keep their Life Tree green and achieve their personal relationship goals. Check out the video to see how the Life Game works.

Mindbloom will actively promote the new relationship content in February across all its applications, as well as work with all its experts to offer seasonal and timely interactive health content to deeply engage users and motivate change across all areas of life throughout the year. Check out infographic titled “Top Ways We Relate” to see the top relationship actions and tips added by Mindbloom’s users to improve their relationships.

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About Mindbloom:
Mindbloom is a Seattle-based interactive media company that’s out to make life improvement accessible to everyone. By harnessing next-generation engagement techniques and focusing users on personal growth, Mindbloom has created a fun, simple, and effective way for people to improve the quality of their lives.  To start living a healthier and more balanced life, visit: www.mindbloom.com. You can also find Mindbloom on Facebook at www.facebook.com/mindbloom or on Twitter at @mindbloom.

Mindbloom and their respective logos are trademarks, registered trademarks, or service marks of Mindbloom. Other products and company names mentioned are the trademarks of their respective owners.

Media Contacts:
Michele Mehl
Buzz Builders for Mindbloom
425-205-9444
michele@buzzbuilders.net

Relationships in Action

Among Mindbloom life improvement areas, Relationships is second only to Health in terms of personal development commitments and completions. Some of the most popular relationship actions are those created and shared by our users within the Mindbloom community. These actions are highlighted in our latest infographic below, starring a cast of characters now found in the new relationships assessment ingredient of Juice–the world’s funnest energy tracker (iOS app).

Mindbloom Hires Xbox, msnbc.com and InfoSpace Technology Veteran to Lead Product Development and Technology

Travis McElfresh named CTO, VP of Product Development & Engineering as Mindbloom focuses on meeting growing demand for its interactive health mobile and web applications

Seattle, WA, January 24, 2013 – With over half-a-million people having benefited from its interactive health applications, Mindbloom today announced that Travis McElfresh joins the company as chief technology officer (CTO) and vice president of product development and engineering. Following the growing demand for Mindbloom’s applications, including Life Game, which focuses on making life improvement fun, Bloom, which uses images and music to inspire productivity, and the new personal energy tracking app JUICE, McElfresh will help Mindbloom continue to inspire people to live healthier lives by bringing new products to market, rapidly expand its interactive health gaming platform and scaling engineering operations with innovative technology and processes.

“Mindbloom has discovered the secret ingredient for making the process of getting healthier fun, helping every day consumers facilitate positive behavior changes and Travis is going to help us get to the next level,” said Chris Hewett, Mindbloom’s founder and executive producer. “As we continue to push ourselves to integrate technology, art and behavioral science in innovative ways, Travis’s expertise in driving the strategy and execution for product development, engineering and IT operations will give us an even stronger edge in advancing how consumers use Mindbloom to enhance their own health and wellness.”

Hewett, a former executive producer for Monolith Productions who developed blockbuster hits such as No One Lives Forever, Tron 2.0, and F.E.A.R. and Brent Poole, an early member of the Amazon team, co-founded Mindbloom in 2008 and have bootstrapped the company ever since. On the heels of its recent iOS JUICE app launch as the ‘World’s Funnest Energy Tracker’ and increasing popularity of all its apps,  McElfresh’s background will help drive Mindbloom’s product execution and go-to-market strategy creating a highly successful series of innovative multi-platform mobile health applications that engage consumers to live healthier lives and reach their personal goals.

Prior to joining Mindbloom, McElfresh was the CTO and head of new products and business groups for InfoSpace, where he was responsible for product incubation, technical strategy, and revitalizing the company’s product and technology organizations, platforms and IT strategy. While at InfoSpace, McElfresh also co-founded SitterScout.com, which offers a mobile solution for parents to find babysitters through their online social networks as well as book baby sitters more efficiently. From 2003 to 2008, McElfresh served as the vice president of technology for msnbc.com during the pivotal joint venture between NBC and Microsoft where he led the technology direction that supported 100 million unique users per month, 1.3 billion pages per month and reached $120 million in revenues in 2008.  Before joining msnbc.com, McElfresh was a lead program manager and group manager at Xbox, where he directed the Xbox.com platform and helped Microsoft beat PlayStation and Nintendo to market with the first web-to-console user account integration by integrating Xbox.com and Xbox Live services user profiles. McElfresh also served as CTO and vice president of product and engineering for 1Cast.com, a mobile news video content platform, where he led the product and engineering efforts to deliver the 1Cast platform experience to mobile, TV and desktop clients including iPhone, Android, Yahoo! TV, Boxee, Blackberry, Mac and PC.  McElfresh has his MBA from University of Washington and BA from Whitman College.

“Mindbloom is on the cutting edge of helping a very large, and rapidly growing, segment of Gen X and Y consumers who have grown up with games as entertainment, and are now embracing technology to further develop their health, relationships, careers, and finances,” said McElfresh. “It’s an amazing time to join the company and I look forward to helping the team find even more innovative ways to leverage the power of technology, social networks, and the science of games to create powerful and engaging products that facilitate people’s desire to improve all aspects of their whole life.”

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About Mindbloom:
Mindbloom is a Seattle-based interactive media company that’s out to make life improvement accessible to everyone. By harnessing next-generation engagement techniques and focusing users on personal growth, Mindbloom has created a fun, simple, and effective way for people to improve the quality of their lives.  To start living a healthier and more balanced life, visit: www.mindbloom.com. You can also find Mindbloom on Facebook at www.facebook.com/mindbloom or on Twitter at @mindbloom.

Mindbloom and their respective logos are trademarks, registered trademarks, or service marks of Mindbloom. Other products and company names mentioned are the trademarks of their respective owners.

Media Contacts:
Michele Mehl
Buzz Builders for Mindbloom
425-205-9444
michele@buzzbuilders.net

Study Shows Women to Focus on Health, Men on Careers in 2013

Mindbloom Life Improvement Pulse Report highlights top actions people took to grow the life they wanted in 2012 and captures both sexes’ top goals and corresponding actions for 2013

Seattle, WA, December 20, 2012 – Mindbloom (www.Mindbloom.com) today issued its annual Life Improvement Pulse Report and discovered that men are projecting that their careers followed by relationships and health will be the most important life areas in 2013, while women are projecting it will be their health, followed by careers and relationships.

Click on image to view INFOGRAPHIC

With nearly 500 survey responses, the report discovered that men and women vary slightly in ranking their priority of important life areas and also demonstrated similarities and differences in the actions both sexes expect to take to maintain their focus on what they consider important in 2013. The Life Improvement Pulse Report also highlights the top actions people took to grow the life they wanted in 2012, which discovered that what people say they want and what they do to get it are often at odds.

 

Below are the 2013 forecasts of Mindbloom’s Life Improvement Pulse Report:

What We Say We Want, Differs From Our Actions

In addition to surveying users to discover their 2013 goals, Mindbloom also analyzes millions of life improvement actions taken throughout the year across its interactive health applications, which include the Life Game, Bloom and the new energy tracker JUICE, all of which use similar principles of behavioral science and gaming mechanics to inspire people to live happier and healthier lives. As the season of goal making approaches and New Year’s Resolutions are made, Mindbloom discovered that what people said they wanted in 2012 in last year’s survey results turned out to conflict with daily small actions they took across Mindbloom’s interactive health apps throughout the year to grow the life they want.

“People often get swept up in the New Year’s Resolution hype and that’s a good thing, but it is also important to realize that goals change,” said positive psychology expert and PBS special host of The Happiness Advantage with Shawn Achor who recently partnered with Mindbloom to provide tips to help people get their energy back by using JUICE. “Instead of focusing on goals once a year, it’s a great idea to set mid-year, monthly, weekly and daily resolutions. So, it’s actually reassuring to see that Mindbloom’s users consistently completed more small daily actions aimed at developing healthy habits. Such small steps, taken every day, are ultimately what leads to greater well-being and a better quality of life.”

For example, in last year’s survey men cited their career as their most important life area for 2012, yet when Mindbloom looked into the actions that men took in 2012, it discovered that men placed a higher priority on conducting acts first to improve their relationships, then health, and finally their career. In addition, while men kicked off 2012 with a focus on their careers, they finished the year having checked off more relationship-oriented actions, such as: ‘say I love you,’ ‘schedule a date night,’ ‘check in with my parents’ and ‘give someone a smile.’ Men did place a top priority on taking actions related to their careers, including ‘clean out my email in-box,’ ‘write a to-do list,’ and ‘add a connection to LinkedIn.’ However, they preferred actions for health improvement over their career. The most popular health improvement actions included focusing on things like drinking water, exercising regularly and taking a walk. The least popular life areas men focused completing actions in 2012 was in finances, followed by lifestyle, creativity, and spirituality.

What women said they wanted in last year’s survey and what they did in 2012 were also at odds. In the 2011 survey, Mindbloom found that women said their health was their most important life area, followed by their careers and then relationships. While women closely aligned their actions in 2012 with their designated important life areas when it came to health and careers, actions taken throughout the year related to relationships lost ground to an interest in improving their creativity. To be more creative, women focused on accomplishing acts like trying a new recipe, taking a photo or listening to music. The least popular life areas women focused on completing actions in 2012 was in spirituality, followed by finances, relationships, and lifestyle.

“It’s not surprising that our users’ intentions and actions don’t line up perfectly, as most of us fall into the trap of thinking one thing is most important at the beginning of the year, only to revise our ideas and change our goals as the year unfolds,” said Mindbloom founder, Chris Hewett, a former executive producer for Monolith Productions who is on a mission to make life improvement fun by using gaming mechanics like those he used to help develop such as No One Lives Forever, Tron 2.0, and F.E.A.R.. “By about February and March, reality sets back in and people begin to see what’s really important are the small things we do every day that may seem like insignificant actions, however, most behavior science experts believe that consistently completing tiny positive actions is what builds the foundation for bigger successes.”

 

Actions Speak Louder Than Words [Infographic]

Mindblooms Life Improvement Pulse Report and infographic shows top personal development actions taken in 2012 and forecast top life area focuses for 2013.

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Elbrys and Mindbloom Showcase the Power of Integrating Engaging Mobile Health Applications and M2M Health Device Services at 2012 mHealth Summit

Collaboration offers engaging mHealth user experiences that integrate with regulated and non-regulated M2M device data.

2012 mHealth Summit

Elbrys (www.elbrys.com) today announced collaboration with interactive health application leader Mindbloom (www.mindbloom.com) to offer powerful user experiences that integrate with third party devices and metric centered data services. Using Elbrys’ Common Senses Gateway Mindbloom applications can connect to wireless pedometers, weight scales and blood pressure monitors through a single API. The companies will demonstrate the power of the integrated technologies at the at the 2012 mHealth Summit in Washington D.C. in the Games for Health pavilion.

“Mindbloom is a leader in the interactive health application space, having created a series of innovative multi-platform wellness applications that engage consumers to live healthier lives and reach their personal goals,” said Anthony Delli Colli, VP, Marketing atElbrys. “This collaboration allows us to showcase the incredible user experiences that are possible when good application design and powerful device integration technology are combined.

Elbrys is demonstrating how its standards-based M2M Gateway Services provides a universal aggregation node for millions of users and sensor data connected to the health and wellness Internet. CommonSenses enables gamification mechanics and entertainment experiences connected to medical devices, fitness sensors, informatics systems, and wellness applications. CommonSenses supports:

  • Continua Certified™ and ANT+ compliant software
  • Standards-based IEEE 11073-20601 medical device support
  • Personal Area Network supporting – Wi-Fi, Bluetooth, ANT+

To date, Mindbloom’s integrated suite of interactive health solutions include Life Game, which focuses on making life improvement fun, the popular Bloom iPhone app, which uses images and music to inspire productivity, and a new JUICE iPhone app, released in November that helps users quickly and easily record and reflect on their daily behaviors in the areas of nutrition, sleep, and exercise and track them against their daily energy level. All Mindbloom’s solutions focus on bringing together the principles of behavioral and cognitive science with social gaming to make life improvement fun, simple and effective.

“The technologies underlying wearable sensors that measure physical activity, sleep and other biometric information have come a long way and we see a massive opportunity to integrate this data into our industry-leading offerings,” said Brent Poole, CEO of Mindbloom . “Elbrys has done the hard work in integrating and normalizing data from popular biometric devices, as well as the more condition specific monitoring devices, and provides access to that data through a single API.”

About Elbrys Networks, Inc
Elbrys delivers a standards-based M2M gateway system aggregating wireless actuators and sensor devices and connecting sensor data services to next generation telco platforms. Our CommonSenses platform connects sensor devices, networks, and applications to deliver smart M2M data services for health, home automation, and smart energy service providers.

About Mindbloom:
Mindbloom is a Seattle-based interactive media company that’s out to make life improvement accessible to everyone. By harnessing next-generation engagement techniques and focusing users on personal growth, Mindbloom has created a fun, simple, and effective way for people to improve the quality of their lives. To start living a healthier and more balanced life, visit: www.mindbloom.com. You can also find Mindbloom on Facebook at www.facebook.com/mindbloom or on Twitter at @mindbloom.

Contacts
Elbrys Networks
Anthony Delli Colli, +1 603-785-5200
VP, Marketing,
adellicolli@elbrys.com
or
Buzz Builders for Mindbloom
Michele Mehl, 425-205-9444
michele@buzzbuilders.net